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The client was dealing with an outdated website that no longer matched their brand or supported their goals. The navigation was confusing, the content was hard to update, and the site wasn’t mobile-friendly. Users had trouble finding information, and the overall experience felt clunky and unprofessional. Internally, the team struggled with a limited backend that made even simple updates time-consuming. As the business grew and their needs changed, it became clear the website was holding them back and a full rebuild was the best path forward.
To solve the client’s challenges, a new website was developed on WordPress using Elementor, providing a flexible and intuitive editing experience. The layout was redesigned with a focus on mobile responsiveness, clear navigation, and content hierarchy to make information easier to find. Custom page templates allowed the team to manage and update content efficiently without technical help. Email marketing tools were also integrated, including lead capture forms and automated drip campaigns to support ongoing engagement and outreach.
The result was a clean, modern website that aligned with the client’s brand and goals. Visitors could navigate the site easily, and the client’s team was able to make updates without outside assistance. With email automation in place, they also saw improved lead nurturing and better follow-through on marketing efforts.
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